Features
A lead pipeline where no inquiry gets lost
The lead pipeline in Mimiao is a prospective student’s path from first inquiry to enrollment: a lead card with the source, language and level, clear stages from “new inquiry” to “converted”, a trial lesson booked straight from the card, and a one-click conversion into a student — history included. You see not only who is at which stage, but which channels actually bring students who stay.
The lead card: the whole inquiry in one place
Every inquiry — from Instagram, your website, an ad or a referral — becomes a lead card: name and contacts, source, desired language and level, the manager’s notes, the inquiry date and who’s responsible. You configure the sources to match your school, so “where they came from” is data that later powers channel analytics, not a free-text note.
- Name, contacts, source, language and level — all on the card
- Your own acquisition channels: Instagram, website, referrals, ads
- A responsible manager and notes — nothing rides on memory
Which stages does a lead pass before the first lesson?
The pipeline is made of clear statuses: new inquiry → contact made → trial lesson booked → trial delivered → converted to a student, or declined with a reason. One glance at the board shows where inquiries get stuck and which manager needs a follow-up nudge.
- Six statuses — from inquiry to enrollment or a decline
- A decline is recorded with a reason — you see what didn’t land
- Auto-reminders: a lead sitting still for days → a nudge to the manager
A trial lesson — straight from the lead card
No need to create a full student profile to book a trial: pick the date, time and teacher right on the card — the lesson appears in the schedule, and the lead’s status moves to “trial booked” on its own. A trial charges nothing to a balance, because there is no balance yet; the teacher runs it like any other lesson.
- A trial in the schedule without creating a student profile
- The lead’s status updates automatically
- A trial never touches a balance — it isn’t a sale yet
Conversion in one click — and nothing retyped
The lead decided to stay? The “Convert to student” button creates a profile from the card’s data and attaches the trial-lesson history. And in Analytics → Acquisition channels you see how many leads each source brought and how many converted — so the ad budget rests on numbers, not on gut feeling.
- The student profile is created from the lead’s data — no retyping
- The trial-lesson history travels with the student
- Conversion per channel: see which source brings students who stay
Frequently asked questions
How do inquiries get into the pipeline?
A lead takes a minute to add from any source: the administrator creates a card after an Instagram message, a phone call, a website inquiry or a referral. The source is captured on the card right away — and you configure the channel list to fit your school in Settings → Acquisition channels. That’s exactly why the analytics can later answer honestly how many students each channel brought: the data is collected from the very first touch, not reconstructed from memory at the end of the month.
What happens when a lead becomes a student?
You press “Convert to student” on the lead card — and the system does the rest: it creates a student profile with the name, contacts and notes, moves the pipeline status to “Converted”, and attaches the trial-lesson history to the new profile. Nothing is retyped and no agreement gets lost. From there it’s the usual path: you issue the first invoice, the payment lands on the lesson balance — and the student starts learning, with their journey from first inquiry kept in the history.
Will I see which marketing channels actually work?
Yes — that’s what Analytics → Acquisition channels is for: over a chosen period you see how many leads each source brought, how many of them converted into students, and the conversion rate. It’s a more honest picture than “Instagram feels busier”: one channel may bring plenty of inquiries that never reach a trial, while another brings few — but almost all of them stay. With those numbers, deciding where next month’s budget goes gets much easier.
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